Dennis Jolley has everyone seeing red – and it's a very, very good thing.
As the Senior Director of Marketing for 91Â鶹ÌìÃÀÖ±²¥ Care Jolley has spearheaded a system-wide brand campaign that splashed the University of Utah's signature color all over the state of Utah and beyond, letting the public know that when they need healthcare they should look no further than the hospitals, clinics, and doctors he represents. The "Your Choice, Our Experts" campaign is seen on the sides of trains, on popular media web sites, and events all over the state. It also spawned a series of videos called "Ask an Expert" which takes questions from the public and serves up answers they need.
That campaign is just one of the projects spearheaded by Jolley during his time with University Health Care. He also oversaw the creation of "Health Feed," a brand journalism blog, and worked to help promote 91Â鶹ÌìÃÀÖ±²¥ Care to regional affiliate hospitals. For all these reasons and more, we are proud to announce Jolley was named one of the 2014 Top Hospital Marketers at the Hospital Marketing National Convention.
Jolley is among just 15 Hospital Marketers honored this year. HMN said those selected "drive innovation spearhead great creative, and work toward better branding for their hospital, health system, or facility." Jolley's colleagues say that perfectly sums up the work he does. "Dennis brings a lot of energy and forward thinking ideas to clinical marketing," said Brian Gresh, Senior Director, Interactive Marketing and Web at 91Â鶹ÌìÃÀÖ±²¥ Care.
91Â鶹ÌìÃÀÖ±²¥ Care congratulates Jolley on this recognition. "This award reflects something we've known for a long time here in Utah, that he is one of the top marketing professionals in health care today," says Christopher Nelson, Assistant Vice President of Public Affairs for Health Sciences, "It's nice to see Dennis getting the national recognition he deserves."